Marketing Strategy of IM3

Marketing strategy
of IM3

The Logo


IM3 has a logo with 3 circle’s in the above of IM3 text. Beside that, text “No Limits” it means IM3 has not a border with consumer’s and all their stakeholders.



The Product:




The Promotion in adsvertising:






The promotion of IM3 in 3 ways, which is in audiovisual,copywriting, audio. Audiovisual which is television, copywriting which is banner, billboard, etc. Audio which is advertising in radio. Advertising in television has a more interesting than advertising in the other media.


The Strategy of Marketing IM3
Strategy marketing of IM3 more dominant use Pull strategy. IM3 before throw out the new product advertisement to society so that the people want to know the new product in detail and directly request of product will increase. Beside that, IM3 also use Push strategy as marketing strategy.
Example in launching product or new promotion way, IM3 always show new interesting advertising and make people have a curiosity. IM3 also use push strategy as their strategy marketing. It can knowing through advertising, the promotion through pulse of agen’s and pulse counter’s
I think the pull strategy in IM3 is good. We can see from the increase of member IM3, beside that the sales product/promotion has good response from the society.

The Alternative Strategy of Marketing IM3
I have suggestion for IM3 to be more is paying attention of Strategy CSR ( Corporate Social Responsibility) because by doing CSR, company will be able to make good imej and product which on the market will be able to more accepted.